It has been an eventful couple of months for Artsquare.io: we launched the Beta version of our platform just in time for our first Digital Art Listing, selling for the first time in history 100% of an Artwork available as Digital Art Shares at the price of € 1. We picked a world-class artwork for our debut in the art industry, Andy Warhol’s screen print from 1984 Kiku. Unremittingly modern and visually catchy, Kiku was the perfect object to introduce our vision of a revolutionary way of buying and owning art.
We are putting together an exclusive community of Art Investors who are ready to take art market by storm. We listened to their suggestions and needs, and want to give them what they’ve been asking for: more art they can buy at the price of an espresso, own, and get to profit from. Our next Digital Art Listing has been in the making for a while and we are now ready to introduce it to you: starting from July 29 you can pre-book Digital Art Shares for Alighiero Boetti’s Una brillante idea. As we did for our first listing, we are turning 100% of the object’s value (€32,000) into 32,000 Digital Art Shares at € 1. By placing an order for any amount of DAS you will have priority access to the primary sale of Artwork starting on August 19: Art Investors who have pre-booked shares need to have enough funds in their Wallet for their order to go through successfully.
Alighiero Boetti and the Market for Contemporary Art
Alighiero Boetti (Turin, 1940- Rome, 1994) is a key revolutionary figure of Italian contemporary art. A Conceptual artist often associated with Arte Povera, he is best known for his series of embroidered maps and sentences. Arte Povera artists worked with readily available and inexpensive materials that challenged the status of the art object. Their use of non-traditional artistic media drawn from everyday life insisted on art’s connection with the commonplace.
Boetti created the series of Mappe (Maps) and lettering works between 1971 and 1994. These are works of conceptual art: they were conceived by the artist and executed by groups of anonymous female embroiderers in Afghanistan and Pakistan. ArtSquare.io is listing one of Boetti’s latest lettered embroideries with the sentence ‘una brillante idea’, which translates as a brilliant idea. Boetti has broken down the sentence into a sequence of single letters arranged from top to bottom in four vertical stripes.The work has all the trademark elements of Boetti’s style: the exploration of the whole color spectrum, the opposition between fulness and void, the element of harmony within disorder.
Boetti’s works are exhibited in the most important museums across the world, including the Centre Pompidou, Paris, the MoMA, New York, the LACMA, Los Angeles and the Tate Modern, London. The highlight of the artist’s market performance was the record sale of the sculpture Colonna (Column) for € 2,634,450 at Christie’s London’s Italian Sale in October 2014. Estimated between € 1,881,750 and € 2,509,000 (£ 1,500,000 – £ 2,000,000), the two-meter tall cylinder of stacked paper doilies is a landmark artwork from Boetti’s early exploration with Arte Povera.
Only 17.1% of Boetti’s works are still available on the market, which means that his maps and embroideries are highly sought-after by art collectors worldwide. In the past ten years, Boetti’s works have registered an increasingly positive trend, with an overall appreciation rate of + 974,3%. The success of Boetti’s works on the market is undeniable: with ArtSquare.io, you can also own your piece of a Boetti and make profits from the artwork as a whole asset, becoming an Art Investor while enjoying the feeling of being an art collector.
As you wait for your booked DAS to be transferred to your Portfolio when the Listing goes live, read about Una brillante idea, review, and download its facts in the dedicated section of the Listing in your ArtSquare account.