“Choose Art. Own it, Share it, Trade it.”
With this powerful claim, ArtSquare.io brought the innovation at Artissima 2019, Italy’s most important international fair for contemporary art taking place in Turin November 1–3. ArtSquare.io’s CEO and Founder Fabrizio D’Aloia and Executive Director Francesco Boni Guinicelli presented the platform during an event at OGR Talent Garden hosted by OGR Tech and Italia4Blockchain, the Italian association for the advancement of Blockchain technology.
“We are selling shares of a screen print by Andy Warhol for the nominal price of €1. We want people to realize that art can be accessible. Anyone can own it and profit from it if you’re flexible enough to experiment with ideas of sharing and flexibility that come with fractional ownership: you buy one piece of a work of art, you get to enjoy the totality of its emotional and economic value.”
Fabrizio D’Aloia, CEO and Founder of ArtSquare.io.
A panel of crypto and Blockchain experts joined the conversation on the technology’s potential for democracy and transparency in the art market, validating and supporting ArtSquare.io’s vision with positive feedback on the platform’s revolutionary impact on the financial and legal aspects of art ownership.
From left to right: Pietro Azzara (President, Italia4Blockchain), Emanuela Negro-Ferrero (Piedmont Ambassador, Italia4Blockchain), Francesco Boni Guinicelli (Executive Director & Co-Founder, ArtSquare.io), Fabrizio D’Aloia (CEO & Founder, ArtSquare.io)
Beyond accessibility, affordability, and sharing, ArtSquare.io will enable art galleries to appeal for a first time a young demographic tech-savvy art buyers who are interested in the intersection of finance and technology and are well versed in crypto-trading.
With ArtSquare.io, owning art is just a few clicks away — or a quick QR code scan, too. All our attendees received as a gift one Digital Art Share of our first listed artwork, Andy Warhol’s 1984 Kiku, which they can redeem by simply scanning a QR code. It’s the least we could do to thank our audience for their engaging and stimulating questions.